Hide and go seek is a great game – if you’re trying to hide. But since your business’s website wants to be visible? Well, let’s make sure you’re getting more traffic – by not hiding! Getting more traffic by being visible to Google When your website launches, it’s a huge moment. It’s awesome, amazing, and…
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Did you know that about 70% of business owners have no idea if their marketing dollars are working or not? Some of them don’t use any tracking tools. Others have the tracking tools but aren’t using them. And since this is an easy marketing fix, let’s talk about the top 5 marketing analytics tools your…
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Managing a schedule is HARD! Getting people to agree to a time and making sure everyone is available and booking a meeting can be grueling work. And then there are time zones and don’t even get me started on Daylight Savings Time! Ugh. This is definitely something that is in my continuous improvement column (just…
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Who shot J.R.? Why is the sky blue? How did cats come to rule the Internet? These are all questions that you can get answers to. You also already have the answer to that persisting question “What should I blog about this week?” The answer, my friends, is blowing in the wind. Okay, it’s not,…
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Google Universal Analytics – Delivered to Your Inbox Once you’ve got Dashboards set up in Google Analytics, did you know those can be delivered to you automatically? Yup, you can get all this great data served up to you exactly where you can’t ignore it (okay, are less likely to ignore it), your inbox. This…
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Google Analytics Dashboards You’ve got Google Analytics running on your site. Maybe you’ve even logged in once or twice to see if you can make sense of the information Google is collecting for you. But, chances are you aren’t doing anything will all this yummy data that is just waiting to make your business better.…
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Analytics Spam (ugh!) You might not even know you have it, but Analytics Spam (a.k.a. referral spam) is putting all kinds of crap in your stats. To see if you are a victim (and likely you are), just go to Acquisition > All Traffic > Referrals in your Google Analytics account. Once you see your…
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It seems like everything you do these days requires an account. Email, calendar, files, phones, apps… the list goes on and on. For better or worse, Google owns many of the places you might need an account. If you use YouTube, Gmail, Google Docs, AdWords, Google+, Blogger, Picasa, Chrome or one of their other 49+…
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Websites today are simply amazing. They are capable of so many different things: social media integration multi-media interactivity split testing and so much more. However, just because your website CAN do something, doesn’t mean that it SHOULD. This is especially true when it comes to video. Yes, your website is completely capable of hosting video…
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If you have a website, there is no excuse why you shouldn’t be using Google Analytics to track your web traffic. Yes, there certainly are lots of other website traffic and analytics trackers out there. Google Analytics has risen to the top of the pack because it is free (and who doesn’t love free?) and…
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