experts
There are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it’s actually the hallmark of an amateur. The question is: “Do you like it?” If you want to avoid the wrong…
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Marketing is the art and science of attracting people to buy our stuff. Seems pretty straightforward on the surface, but anyone who’s tried will tell you it is not that simple in practice. Hence why hire experts is a question. We all need help from time to time. When you are part of a growing…
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I don’t know about you, but when I’m thinking about change, it helps my brain to see how other people have done it. I hold a good case study up as an example of how I might benefit from similar services. For example, we changed project management software at the beginning of the year. This…
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You hired the right expert, they were a great fit, they did the work you needed, and now the project is done…. What now? When the project ends, there are still some things to consider. Compared to ongoing consulting or retainers, the end of a project is the easiest and most natural close to an…
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Transformation is hard and uncomfortable. Sometimes, in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us. This case study is about a pet-focused brand with big aspirations and highlights how hiring the…
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In our last episode, we discussed how to avoid hiring an expert steamroller. You know, someone who comes in, hijacks the project, and leaves you with something you didn’t even want in the first place. In this episode, we’re talking about the other side of the relationship, when the client steamrolls the expert. It’s important…
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Sometimes when we hire expert help, we don’t end up getting what we wanted and are left with something we don’t even know what to do with. This is fairly obvious when the expert is a personal stylist or decorator (anyone remember the straw wall on Trading Spaces?), but what about in your business? What…
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If you’ve ever wondered how to engage with someone to solve a problem, you’re not alone. Even with websites, it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. That’s why it’s so important to know how to work with an expert to get the most out of…
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If you’ve ever wanted to hire help but didn’t know exactly what to ask for or what you needed, you only really knew that you needed something, you know that’s a tough place to be. You don’t know what you don’t know. With the help of dashboards, you can create a roadmap and help see…
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Isn’t it great when things ARE as advertised? When you get the value from something you invested in? It is an incredible feeling. To get that feeling every time you work with an expert, you need to learn how to prep your organization to best work with an expert so you can more reliably get…
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