Email

That’s NOT what email is for: Unless you work for Google, don’t use a Gmail address

Email is the default way people communicate for business online. And the vast majority of us are on Google or have a Gmail address. Does that fact make you hesitant to send out calendar invitations or drive links because they don’t actually have your business email address on them? That’s NOT what email is for! …

That’s NOT what email is for: Your data deserves better

Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…

That’s NOT What Email Is for: Your To-do List Is Dying in Your Inbox

As a busy entrepreneur, it’s no wonder that you have a long to-do list. But that list should not be kept in your inbox. After all, that’s not what email is for. It’s understandable how we got here. After all, email is the default way to conduct business communications online. But that’s no excuse for…

That’s NOT What Email Is for: Don’t Send Form Data in an Email

Do your website form data submissions come to your email? Believe it or not, that’s not what email is for. What is email for, then? Well, technically, it’s for the asynchronous exchange of messages. Is it helpful to know that? Probably not so much. In the beginning, there was only email. Okay, the beginning of…

That’s NOT What Email is For…Un-Branded Emails

Are you hesitant to send out calendar invites or shared drive links because they don’t actually have your business email attached to them? Then you’re in the right place. You’re right for wanting to make sure you are using BRANDED email to your advantage. Here are some email tips to get your email up to…

Growing Your Audience

Are you trying to reach more people with your message to make that bigger impact on the world? Many of our clients are speakers. They’re trying to get on more stages, whether that be actual stages, podcasts, or interviews. But how do you let the people that books these opportunities know that you exist? How…

How to pick an email marketing service (for business e marketing)

When it comes to any e marketing, digital marketing, or social media marketing, your e-mail marketing service provider is a critical choice for your business. Why? Well, because that provider is going to help you connect with your list (your leads and customers)! So let’s talk about how to choose (and who to choose), whether…

When Inbox Zero Sends You Running For Cover

I’ve known several people recently that gathered up their courage and made the big scary leap to Inbox Zero by archiving all their emails. Thousands of messages, years of email, piles of procrastination, delayed decisions and regret – all removed in a single click. Once it is done, relief! What a wonderful feeling to have…

The Business Owner’s Guide to Email Addresses

As entrepreneurs and citizens of the internet, it’s likely that you’ve got an assortment of email addresses. It can be hard to figure out which ones to use when, and when it is time to create a new one. To answer those questions, I’ve created this Business Owner’s Guide to Email Addresses. Note: this guide…

Which Marketing Automation Tool Should You Use?

Achieving Marketing Nirvana, One Email at a Time

[Updated June 14, 2017] A topic near and dear to my heart has been on the top of many lists recently – email marketing automation. It used to be, there were just a handful of “real” choices when it came to email marketing services – MailChimp, Constant Contact, Aweber and maybe Mad Mimi. But boy-oh-boy,…