Information Is Power: The Power of Data

Information Is Power: The Power of Data

Anyone remember having to paw through vast filing cabinets to find documents or information when you needed it? When I asked my dad why he had decades worth of records in the storage space above the garage, he shared the one time my aunt needed proof of employment and was able to crawl up there…

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Information Is Power: Use Your Data

Information Is Power: Use Your Data

I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your…

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Information is Power: You Better Work Your Data!

Information is Power: You Better Work Your Data!

I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the hair and makeup done, getting…

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Information Is Power: Give a Crap About Website Data

Information Is Power: Give a Crap About Website Data

On the surface, no one sees just how sexy data from your website is. It’s so much easier to talk about design, fancy effects, and what you “like” rather than what the business goals are and what needs to happen to get those results. But information is power, and the more you know, the better…

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What Metrics to Measure: Don’t Judge Me!

What Metrics to Measure: Don’t Judge Me!

No one likes being judged. And that’s one of the big reasons I think a lot of businesses end up skipping or avoiding metrics. But it’s important to remember that metrics are not judgements! Sure, most of the time they get treated like grades, but that’s all wrong. Metrics are the landmarks and trail markers…

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That’s NOT what email is for: Your data deserves better

That’s NOT what email is for: Your data deserves better

Do your monthly reports arrive in your inbox? That’s NOT what email is for! After all, your data deserves better. Right now, most people are using email for far too many things. I get it; email is the de facto online business communication. But that’s no reason to let it continue. Business intelligence decisions require…

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The New Spam That’s Trashing Your Analytics

Dealing with Google Analytics spam

Analytics Spam (ugh!) You might not even know you have it, but Analytics Spam (a.k.a. referral spam) is putting all kinds of crap in your stats. To see if you are a victim (and likely you are), just go to Acquisition > All Traffic > Referrals in your Google Analytics account. Once you see your…

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